A digital marketing company in India is the priority of every businessman. It is the sword to beat your competitors. Digital marketing companies offer any and every online tool that helps to escalate your business, one of them being social media.
SOCIAL MEDIA AND DIGITAL MARKETING
India,
like every other country is getting pro at social media. Hence, it is
intelligent to use this platform for the marketing of your business. A digital marketing company in India will
offer you the right social media channels as per your business’ needs. Here are
the common channels recommended by digital marketing companies in India:
INSTAGRAM
Instagram...
who hasn’t heard of it? Who hasn’t downloaded the app yet? It is one of the
most active social media platform, with pictures all around. Seeing such an
addiction for Instagram, various researchers have come up with the idea of an
intentional hash tag strategy as it can effectively uplift your business in the
field of internet marketing.
Researches says that pursuing many audiences at one time can
dilute your content’s impact and diminish it’s returns. Hence, one should aim
for five to 10 of the most relevant hash tags – incorporating two or three
unique to your brand.
Instagram gives you an opportunity to have a hash tag on
nearly every picture, song, protest, quote, and review. Hash tags are nothing
but an attention seeker, a symbol of attraction which the digital marketing company in India relies heavily upon.
Apart from hash tags, there are two more tools available on
Instagram: fan comments and automation. Fans who want to contribute an idea are
asked to submit their photos for posting sake. Next, the automation feature is
like an instagram scheduling feature. It keeps you available all the time to
attend to all the comments and revert back.
ORGANIC DATA
A digital marketing
company in India relies on organic data for the promotion of the client’s
business. It is a proven social strategy, and has brought a data- driven
approach for social advertising. Here are some facts to prove the point: going
by the survey of CMI’s 2020 B2B Benchmarks, Budgets, and Trends – North America nearly 72% of B2B marketers used social media
advertising in the past twelve months. Amongst all paid content distribution
channels, social media advertising has become the most cited category. It has
actually exceeded sponsorships (66%) and search engine marketing (61%).
To make the best out of this tool, one must separate the
traffic on their website from organic social media traffic. For example, if any
of your blog is getting more traffic from Twitter then you better run blog ads
to give it a push.
In the words of Ann, “instead of spending a little on
everything, you can spend more on the content pieces most likely to drive your
desired results.”
FACEBOOK AD PLACEMENT
Facebook is certainly a 24*7 active online platform for every
youth today. It is therefore, also, a terrific platform to up your marketing.
Facebook gives digital marketers a good chance to get their ads noticed,
because of the high crowd that is present here.
Businessmen must not hesitate to spend money on Facebook advertisement
since it is the best gateway to reach out to bulk audience. For best results,
attach your Facebook Ad with a campaign objective. It will convert more
visitors into customers. News Feed ad is also a profitable way to get more
traffic for blog post.
As Brad puts it, “Facebook News Feed placements often come at
a premium. They’re front and center, where people can’t miss them. That makes
them great for conversion-based campaigns.”
SWIPE UP FOR A LINK
Instagram, as written above, is one of the most opted social
media tool for digital marketing company in India. It is getting advanced day
by day. The recent Instagram feature of swipe- up- for- a- link is perfect to
gain more traffic.
Accounts with 10,000 followers can give viewers of their
stories the feature to swipe up for a link. In order to get 10,000 followers,
one must use the following tips:
Content should be educational to let audience learn something
new
The content should reiterate a moral or aspiration to reach a
goal
Content must be unique with the organisation’s name
incorporated in it so as to give be professional.
Content should spread awareness among people, encourage their
action and strengthen connection
Content should be relevant
There is also a feature of nine- links tactic available for
online advertisers. Herein they can focus on nine stories which the visitor
might see once they swipe. Use checkboard pattern, that is, alternate black and
white image, and create an impressive profile.
FADING OF ‘LIKES’
The Instagram ‘front- facing likes’ feature is a boost to the
promotion of your business.
Digital marketing company in India says that more ‘likes’ can
give a good feel. But when it is followed by comments, you can get a deeper
insight into the thoughts of your customers and why they liked the post. That said, there are certain alternative for
‘likes’ such as:
Distinguish between blog posts and social media posts.
Print testimonials on social media
Asking for thoughts and suggestion to get more comments on
your blog.
SPLIT TEST
Split test by Facebook is a terrific social media tool. It
helps to uplift the level of ease for ad campaigns on its portal. A digital
marketing company in India says that online advertisers can directly run split
tests on Facebook Ads Messenger. The winning secret is that instead of testing
all at once, you can use split testing to find the winning text. It is an
efficient and creative tool, both in once.
As Dmitry gave the caution: “don’t end the split test before
you have had enough time to collect results. Similarly, don’t test it too long
to the point where you’re wasting money. The stop point varies by campaign;
just use your common sense.”
LIVE VIDEOS
Live
audio is one of the latest social media tools used by digital marketing company
in India. The audio visual feature has always laid a deep impact on human mind.
It helps the audience to be unique, be novel, and create something out of the
box. Create live videos can make your content transparent and relatable. Important points to note in this category of social
media include:
Appropriate
technology, lights, sounds etc.
Promote
your livestreams before time and broadcast them at the same time every week.
That
are the seven wonderful social media tools to be taken advantage of in the
niche of digital marketing.
Read Also: THE WHY AND HOW OF CHOOSING THE BEST DIGITAL MARKETING AGENCY