“Ignoring digital marketing is like representing your business without any audience”- Jason Matthew
Digital marketing has become a global tool to
enhance one’s business. The only trick is to choose the right digital marketing
services for your kind. Barrownz.com is the most opted, and trusted
digital marketing company, and if you want to choose the best for your
business, better connect to it.
WHAT
EXACTLY IS DIGITAL MARKETING
Digital marketing, as obvious from the name, is
the marketing technique that is based upon electronic devices and the internet.
There are umpteen of digital channels such as social media, email, search
engines, etc, whereby a person can promote his business.
The arena of digital marketing is vast, and it
depends upon the consumer’s business, as to which kind of digital marketing services does he needs. These services, let me
tell you, are marketing channels to spread more words about your business.
Digital services take start- ups as well as well established companies to the
pinnacle of success.
TOP
DIGITAL MARKETING SERVICES
There is a lengthy list of digital marketing
service amongst which the top ones are included here. You can easily procure
these services on barrownz.com. Here is a quick description of the important
services:
1.
Search
Engine Optimization (SEO)
Search engine
optimization, aka, SEO is the leader of all digital marketing services. The aim of SEO is to optimize your
website to "rank" higher in search engine results pages. SEO
increases the amount of organic (or free) traffic to your website. SEO is
specifically useful for websites, blogs, and infographics.
The primary ways in
which SEO, as a part of digital
marketing services, generate qualified traffic to your website includes:
•
On page SEO: On page SEO simply focuses on
all the contents that exists "on the page" of a website. With right
keywords, the ones that have high search volume and intent (or meaning), you
can get more traffic. Good knowledge of keywords answer lets you answer more
questions for readers and therefore rank higher on the search engine results
pages (SERPs).
•
Off page SEO: Off page SEO focuses on the
activities taking place "off the page" of a website. These off page
activities include inbound links, or to say, backlinks, publishers that are
linked to you, and the relative "authority" of those publishers.
Guest posts from outside publishers can generate external attention, which lets
you earn backlinks and move your website up on all the right SERPs.
•
Technical SEO: The third kind of SEO is
technical SEO. It focuses on the backend of your website, and the coding of
your pages that includes image compression, structured data, and CSS file
optimization.
2.
Content Marketing
‘Content is the king of
marketing.’ Right words and you are set to have more customers. Content
marketing is certainly an important part of the digital marketing services. It is the creation and promotion of
content assets. The aim of content marketing is to generate brand awareness,
traffic growth, lead generation, and invite more customers. Various channels of
content marketing includes:
•
Blog posts: Blogs are informative write ups
that help you to promote your industry expertise and thereby generate organic
search traffic for the business. Blogs raises your opportunities to convert
website visitors into leads for your sales team.
•
Ebooks and whitepapers: Ebooks,
whitepapers, and other long-form content are useful in educating your website
visitors about all the topics related to your niche. Long write ups also let
you exchange content for a reader's contact information. It generates leads for
your company and take people forward to buyer's journey.
•
Infographics: Infographics, are the third
kind of content digital marketing
services. It presents content in a visual manner, which is both engaging
and informative at the same time. Infographic is therefore visual content that
brings people to your website.
3.
Social Media Marketing
Social media is everywhere, and everything is on social media.
From when we eat to where we travel, and what we feel, social media is the one
platform that holds it all. In such a case, businesses too take advantage of
this global channel of communication. Social media offers a vast platform to
promote your brand. It increases brand awareness, drives traffic, and generate
leads for your business all in one. The various social media channels to be
used are:
Facebook
Twitter
LinkedIn
Instagram
Snapchat
Pinterest.
4.
Pay Per Click (PPC)
PPC, elaborated as, pay
per click is a terrific part of digital marketing services. PPC is
simply a method of driving traffic to your website by paying a publisher
whenever your ad is clicked. The most common types of PPC is Google Ads. It
allows you to pay for top slots on Google's search engine results pages but at
a price, called as "per click". The various channels of PPC include:
•
Paid ads on Facebook: The paid ads on
Facebook lets you customize a video, image post, or slideshow, which are then
published by Facebook to the newsfeeds of people who match your business's
audience.
•
Twitter Ads campaigns: The twitter ads
campaign lets you pay to place a series of posts or profile badges to the news
feeds of specific audiences. Twitter ads have the aim to accomplish a specific
goal for your business. This goal can be either website traffic, more Twitter
followers, tweet engagement, or even app downloads.
•
Sponsored Messages on LinkedIn: LinkedIn is
a valuable communication platform, especially for job seekers. To use LinkedIn
for marketing, employers just have pay to send messages directly to specific
LinkedIn users depending upon their industry and background.
5.
Email Marketing
Email marketing is
probably the oldest of all digital marketing services, and yet the most
effective one. Companies rely heavily on email marketing to communicate to
their audiences. Via email one can promote content, discounts, holidays,
offers, and events, as well as to direct people toward the business's website.
The various kinds of email include:
•
Subscription newsletters.
•
Follow-up emails.
•
Customer welcome emails.
•
Holiday promotions to already registered
members.
•
Tips or similar series emails to nurture
customers.
6.
Sponsored Content
Lastly, we have
sponsored content, another beneficial part of digital marketing services. As
the owner of a brand pay of another company or entity you publish, and promote
their content, that discusses their services.
The most common kind of
sponsored content is influencer marketing, whereby brand sponsors aka
influencers publish posts or videos that are related to the company on social
media.
To conclude, digital marketing services extend your business life in the most effective manners.