Marketing has always been evolving based on the customer's usage and needs. When people were using Radio, marketing experts started putting ads on the radio. Next, televisions got very popular, then companies started to reach a mass audience with Television ads. As since the Internet has become very popular, more customers have started using it, which gave birth to a new form of marketing known as digital or Internet marketing. With second most number of internet users in this country, digital marketing in India has great scope here.
Let's see the key
benefits of digital marketing and how it can sustain to understand the scope of
digital marketing in India.
Advantages of digital marketing :
1. Gain Customer' Trust
As per business
rules, It is great to do a sale with your customers, but it is even better to
retain that customer after the sale is over. Because a retained customer can
make another purchase or can even recommend your brand to other people, which
increases your sales eventually. We need to keep in touch with them to retain
the customers, and digital marketing makes that easier for us.
2. Customer tracking at every level
Not many people
were talking about the customer journey before digital marketing became
popular, may be because it was difficult to understand and analyze the process.
But it is possible with digital marketing, as we can track every step of a
customer, even from the moment when they are triggered enough to find your
product.
It is very common
to see an ad online these days, searching and comparison of prices on different
websites, then going to a physical store to try out that product or directly
shop it on an online store. Other than that, Mobile apps provide customers with
special offers and discount coupons, customer support, and comparison tools as
well, which enhances the understanding of buying process. Following the entire
buying journey of the customer is now possible with digital marketing.
3. Redical Targeting
It has now become
easier to segment the audience base since many digital marketing platforms
allow us to target our specific audience. We have got access to many online
tools that help to track of everyone's online activities and information of
their location as well. Digital marketers or such agencies use this data to
offer other users some specific products or services that they are very much
interested in. For example, once you click on a display ad of any specific
brand, the brand will target that visitor with subsequent and related ads on
different other platforms. If the content a visitor is receiving content on
their interests, it creates positive reinforcement and makes shopping easier
for them.
We can also target
our audience with content and offer based strategies within their buying
journey. For instance, email marketing is widely used to generate a lead until
they are ready to make a product purchase.
4. Efficient sales funnel
A sales funnel is
specifically created to generate leads consistently. If we take an
example, a restaurant advertises about themselves through billboards. Whenever
a customer visits that restro ad generates a bill, they give them promo codes
for additional discounts. The same promo code is also there on billboards. But
the promo is only available on their website and users have to register first
to take advantage of that offer. With this approach, the restro generates leads
in a much more predictable way. As an added bonus, customers are submitting
their email to get the free offer, the restaurant can stay in contact with the
customer through another dugiat marketing tool, email marketing.
5. Better conversion rates
Unlike traditional
marketing like TV or print, which are very expensive, online advertising is
very much affordable. We can improve our ad conversion rates in a
convenient manner. Digital advertising makes it easier as every interaction is
tracked very carefully. We instantly know how many people are seeing our ads
and what actions are they taking on the same. This gives a better conversion
rate than we had previously. Different campaign techniques and user interaction
methods make the digital marketing able to create leads and generate better
result for your business, with very low investment. Thus, digital marketing has
better return of investment and conversion rates as well.
6. Accurate measurement of results
In digital
marketing, we can measure everything which can be measured. From the
clicking on the ad to when the visitor leaves your page. Everything is measured
to give you accurate results. You can easily determine how many people seeing
your ad, sales resulting from any specific ad, and ultimately, measuring the
return on investment for the specific advertisement.
Digital marketing
give us access to prioritize the most important data which are performing
better than anything else, known as key performance indicators (KPIs). These
KPIs are the metrics that are related to the objectives and goals outlined in a
strategy and represent an effective business outcome. Some examples of KPIs are
Cost-per-click (CPC) , Return on investment (ROI), Customer acquisition cost
(CAC) and Customer lifetime value (CLTV
) , etc.
7.Gain brand credibility
Through digital
marketing, gaining credibility quickly and sustainably, has became possible for
every brand. Many studies have shown
that digital activity usually ends up having the most credibility for a brand.
A company can address every doubt of a customer, clarify them important
concepts, and also show that they understand what drives the market, etc.
Useful and
relatable content helps a brand to earn the trust of customers. It can
also be effective to an extent that even competitors may start to cite it in
their content as well. Any small or big can opt digital marketing in India to
grow their business with low budget and high results.
8 Ahead of big players
Though big
companies have enormous marketing budgets, but digital marketing provides a
common playing field for everyone to operate. We know that content marketing
and SEO optimization require investments, but these investments are
as big as you have to break your bank. If you create and post top-quality
content which answers questions of your people, you rank for long-tail keywords
in 3-4 months only.
As we see these
advantages of digital marketing, and usefulness for even small scale
businesses, we can be sure that digital marketing in India has a long term
scope.
Scope of digital marketing in India after Covid-19
As the number of
Work from Home (WFH) jobs due to Covid-19 pandemic has increased, many
companies are shifting towards digital marketing for advertising and marketing.
Thus, We can expect a great demand of digital marketing in India once the
economy restore to a normal level.
As per time, the
demand for digital marketing in
India has increased so far. people have started giving more than 50% of
their time on social media. This could also be a great opportunity to companies
to target these online users.
Since 2019 digital
marketing in India has increased 26% from previous year to reach Rs. 13,683
crore business, where the overall advertising growth had became 9.4%. The
digital marketing India is really booming and expecting to grow at 27% in 2020
to cross 17,000 crores mark. As per a research, digital marketing in India will
cross 970 million mark till 2025. So looking at these datas and its increasing
benefits, digital marketing surely has great scope in India to grow every kind
of business.
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