Digital Marketing in India : Future Scope and Key Benefits

Marketing has always been evolving based on the customer's usage and needs. When people were using Radio, marketing experts started putting ads on the radio. Next, televisions got very popular, then companies started to reach a mass audience with Television ads. As since the Internet has become very popular, more customers have started using it, which gave birth to a new form of marketing known as digital or Internet marketing. With second most number of internet users in this country, digital marketing in India has great scope here.

Let's see the key benefits of digital marketing and how it can sustain to understand the scope of digital marketing in India.

 

Advantages of digital marketing :

 

1. Gain Customer' Trust

 

As per business rules, It is great to do a sale with your customers, but it is even better to retain that customer after the sale is over. Because a retained customer can make another purchase or can even recommend your brand to other people, which increases your sales eventually. We need to keep in touch with them to retain the customers, and digital marketing makes that easier for us.

 

2. Customer tracking at every level

 

Not many people were talking about the customer journey before digital marketing became popular, may be because it was difficult to understand and analyze the process. But it is possible with digital marketing, as we can track every step of a customer, even from the moment when they are triggered enough to find your product.

 

It is very common to see an ad online these days, searching and comparison of prices on different websites, then going to a physical store to try out that product or directly shop it on an online store. Other than that, Mobile apps provide customers with special offers and discount coupons, customer support, and comparison tools as well, which enhances the understanding of buying process. Following the entire buying journey of the customer is now possible with digital marketing.

 

3. Redical Targeting

 

It has now become easier to segment the audience base since many digital marketing platforms allow us to target our specific audience. We have got access to many online tools that help to track of everyone's online activities and information of their location as well. Digital marketers or such agencies use this data to offer other users some specific products or services that they are very much interested in. For example, once you click on a display ad of any specific brand, the brand will target that visitor with subsequent and related ads on different other platforms. If the content a visitor is receiving content on their interests, it creates positive reinforcement and makes shopping easier for them.

 

We can also target our audience with content and offer based strategies within their buying journey. For instance, email marketing is widely used to generate a lead until they are ready to make a product purchase.

 

4. Efficient sales funnel

 

A sales funnel is specifically created to generate leads consistently. If we take an example, a restaurant advertises about themselves through billboards. Whenever a customer visits that restro ad generates a bill, they give them promo codes for additional discounts. The same promo code is also there on billboards. But the promo is only available on their website and users have to register first to take advantage of that offer. With this approach, the restro generates leads in a much more predictable way. As an added bonus, customers are submitting their email to get the free offer, the restaurant can stay in contact with the customer through another dugiat marketing tool, email marketing.

 

5. Better conversion rates

 

Unlike traditional marketing like TV or print, which are very expensive, online advertising is very much affordable. We can improve our ad conversion rates in a convenient manner. Digital advertising makes it easier as every interaction is tracked very carefully. We instantly know how many people are seeing our ads and what actions are they taking on the same. This gives a better conversion rate than we had previously. Different campaign techniques and user interaction methods make the digital marketing able to create leads and generate better result for your business, with very low investment. Thus, digital marketing has better return of investment and conversion rates as well.

 

6. Accurate measurement of results

 

In digital marketing, we can measure everything which can be measured. From the clicking on the ad to when the visitor leaves your page. Everything is measured to give you accurate results. You can easily determine how many people seeing your ad, sales resulting from any specific ad, and ultimately, measuring the return on investment for the specific advertisement.

 

Digital marketing give us access to prioritize the most important data which are performing better than anything else, known as key performance indicators (KPIs). These KPIs are the metrics that are related to the objectives and goals outlined in a strategy and represent an effective business outcome. Some examples of KPIs are Cost-per-click (CPC) , Return on investment (ROI), Customer acquisition cost (CAC) and  Customer lifetime value (CLTV ) , etc.

 

7.Gain brand credibility

 

Through digital marketing, gaining credibility quickly and sustainably, has became possible for every brand. Many  studies have shown that digital activity usually ends up having the most credibility for a brand. A company can address every doubt of a customer, clarify them important concepts, and also show that they understand what drives the market, etc.

 

Useful and relatable content helps a brand to earn the trust of customers. It can also be effective to an extent that even competitors may start to cite it in their content as well. Any small or big can opt digital marketing in India to grow their business with low budget and high results.

 

8 Ahead of big players

 

Though big companies have enormous marketing budgets, but digital marketing provides a common playing field for everyone to operate. We know that content marketing and SEO optimization require investments, but these investments are as big as you have to break your bank. If you create and post top-quality content which answers questions of your people, you rank for long-tail keywords in 3-4 months only.

 

As we see these advantages of digital marketing, and usefulness for even small scale businesses, we can be sure that digital marketing in India has a long term scope.

 

Scope of digital marketing in India after Covid-19

 

As the number of Work from Home (WFH) jobs due to Covid-19 pandemic has increased, many companies are shifting towards digital marketing for advertising and marketing. Thus, We can expect a great demand of digital marketing in India once the economy restore to a normal level.

 

As per time, the demand for digital marketing in India has increased so far. people have started giving more than 50% of their time on social media. This could also be a great opportunity to companies to target these online users.

 

Since 2019 digital marketing in India has increased 26% from previous year to reach Rs. 13,683 crore business, where the overall advertising growth had became 9.4%. The digital marketing India is really booming and expecting to grow at 27% in 2020 to cross 17,000 crores mark. As per a research, digital marketing in India will cross 970 million mark till 2025. So looking at these datas and its increasing benefits, digital marketing surely has great scope in India to grow every kind of business.