Every small business in India focuses on how to get their first bunch of customers on their door from the day it gets started. Generally, they rely on traditional methods to get customers through marketing like newspaper classified adds, door-to-door pamphlet distribution, print ads and coupon mailers or sometimes big billboards on the the road side. They even trust these methods in today's age of digital savy people, since they may know that they are offering a good product or service, but it is totally a matter of time & luck until their customer finds their way to them.
While these
traditional strategies may bring improvement in a small scale business, but
there are more better and Cody effective ways to do it with optimum results.
These small businesses can consider the huge online market for optimum growth.
No small business, old or new, should ignore this vast new market.
What is Digital
Marketing?
Digital
marketing generally refers to doing marketing and creating strategies for
business growth and get customers, but in the internet space. Mostly, digital
marketing is done with a focus on marketing their website or service page. The
unstoppable & expanding internet era means that digital marketing now
booming so much of that it is now a normal form of marketing which includes search engine marketing,
pay-per-click advertising (PPC), social media marketing, and more.
Why are you
avoiding digital marketing?
Different
small businesses in India may come up with a different reasons to avoid digitalmarketing, unknown with the fact that it is the most effective way of marketing
these days.
Small
business owners sometimes think that they do not have the time, money and
enough infrastructure to get involved in online marketing. They believe that
they will only face many challenges, everything at once and will not be aware
about the ins and outs of the business in general. Many of them prefers to take
things slowly and they stick with few basic forms of marketing &
advertising, assuming that their business will evolve as with passage of time.
For them,
the best strategy is to simply wait for
the customers to show up at the door of their business. As they are small
business owners, it is concluded that they only deserve a small number of
customers.
Surely this
is not an effective approach of business. There is nothing as such a guarantee
that their business will attract more customers just by existing in the market
and even if it does, they may not attract many customers as they need to make
the business become more profitable.
Your local
customers are searching you online
The problem
with this business approach is that your customers and potential clients are
already online, searching for a solution which your business provides. There is
a good probability that your potential customers are looking for service which
you can provide, but if they do not find you easily, they will probably choose
someone else over you.
This is how
the business is running today in the competitive market. When someone has got
their interest in your business, whether it is in your business niche or may be
they are curious about your brand name, the first thing they will do is to
search you online and see what they can find out about you.
They are
expecting to find you there with a website and an interactive social media
presence. They also look for previous reviews, So that they can learn what
other people are saying about your services and whether you are a right person
to do business with.
If any of
your potential customers can not find your business online, they may think that
your business is not legitimate. There is also good chance that many people
decide not to take your business seriously and they will quickly lookout for
someone else.
Digital Marketing
Agency
A Digitalmarketing agency helps in the process of digital marketing and lead generation
through online market. They manage all your public profile, website, generate
sales funnel, do adds through print and digital means, work with other
departments like sales and HR to ensure that the sales & marketing campaign
is in line with your business's objectives. They are the ones who are experts
in brand development in today's digital age. Their cost effective and specific
customer targeting approach is best suited for small businesses.
Benefits of hiring
a digital marketing agency in India
1. They Increase
Customer Loyalty
As it is
known that attracting and converting new customers cost more than it does to sustain the existing
customers in a small business. Customer loyalty is very difficult to
establish, but it is totally well worth your efforts if it is done in correct
way. Digital marketing agency in India are the experts to create this loyalty
through constant involvement with your customers online.
2. They Target the
Right Audience
These
digital marketing agencies have made it easier than ever to segment audiences
as per your business type with the help of digital marketing tools &
platforms. They have access to these
online tools to keep a track of every individual’s online activity and access
demographic information. The digital marketing agency in india uses this data
to offer the users with specific products or services that they may be
specifically interested into.
3. They Generate a
Consistent Lead Pipeline
A Digital
marketing agency in India helps your small business by creating your sales
funnel which is ultimately the main purpose of any marketing. A sales funnel or
lead pipeline is basically a system for generating consistent leads and sales
from online traffic. Turning general online traffic into your brand enthusiasts
is sales pipeline in simple terms. Th main job of the sales funnel is to
separate the window shoppers from the actual buyers.
4. They give better
conversion rates
A Digital
marketing agency in India makes it easier since they track every interaction
going online. You instantly get to know how many people are viewing your ad and
also what actions they are taking.
Most online
advertising platforms contain some level of reporting, which these digital
agencies use to refine your ad targeting, copy, and brand design.
5. They measure all
the results
A digital
marketing agency in India measure everything worth measuring for your
small business. From the time of ad was clicked to even when the visitor left
your business page. From a to z, Everything!
They will
make you understand how many people saw your ad, how many sales were resulted
from that ad, and ultimately, coming up with your return on investment (ROI).
They use several data analytics software such as Google Analytics and social
networks like Facebook Ads and Google Ads to create results. These metrics make
their monitoring or measurement possible in positive aspect.
6. They gain your
brand credibility
If any
brand, small or large, wants to gain brand credibility quickly and sustainably,
it is best possible via the internet. Several content marketing studies have
shown that digitally active brands have usually ended up having the most
credibility. The digital marketing agency in India does this through its
content, graphics and online strategies. They also address your customers’
doubts, clarify important concepts, and show that your business understands
what they need.
Useful and
interesting content created by the digital marketing agency in India ,
helps your small business to gain the trust of your customers, as well as that
of industry experts. It is also seen that the existing competitors start to
cite it also in their content.
7. They get you
value for your money
Many small
business owners may think that they have to save a lot of money to hire a
digital marketing agency in India, But this is not entirely true. Digital
marketing agency in India is very affordable and often yields high ROIs for
your business. Your business become able to reach the customers early and begin
to scale up quickly. It is also easier
to measure the return of investment at the various stages of the
marketing and sales funnel.
8. They are
multi level players
It is no
doubt that large companies have big marketing budgets, but a digital marketing
agency in India provides a level playing field for everyone to operate, be it a
large or small business. Though content marketing and SEO require
investments, but you don’t have to break the bank as these agencies make it
work out in your budget. They create high-quality content that answers your
client's questions for you to rank for long-tail keywords. It generally takes time, but it is possible if
you hire a good digital marketing agency in India, even for your small
business.
Everybody
have seen that digital marketing has so many benefits, and how
digital marketing agencies can help any brand to achieve their goals. The top
benefit of any digital marketing agency in India is their cost-effectiveness.
You really can reach an incredible number of people through digital channels,
that too with a modest budget. No matter what size your business is, everyone
can be benefited through investing in digital marketing means.
If you need
further insights on whether digital marketing is right for your business, get
in touch with us. At Barrownz Group, we are willing to listen to you to answer all your questions.