As the market is going below the line due to the worst hit of the pandemic, every business is looking for a low-cost with high-impact marketing options to grow their business. As a fact that customers are now spending more time online as data package has become very cheaper as well they are not feeling safe to go out in the corona virus outbreak.
As all the businesses are tightening their marketing budget,
many of our pay-per-click advertising (PPC) is one of the cheapest and
efficient method of advertisement these days. It is the greatest pocket
friendly strategy to put your brand in front of millions of internet users.
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What is Pay per Click
(PPC)?
PPC is an online model of advertisement through which an
advertiser pays the publisher every time any of his advertisement link is
clicked by a user. Term wise, PPC is also known as cost per click (CPC) model
also. This pay-per-click model is generally offered by search engines such as
Google and social networks such as Facebook where high amount of user
interaction can be seen. There are relatable content, engaging images and a
proper strategy is required even if you have put your PPC add directly on these
platforms, for this we require any PPC company in India for effective PPC
advertising.
How Pay Per Click
works?
Primarily, the pay-per-click model is based on the keywords
or SEOs. For an instance, online
advertisement or sponsored links only appear when anyone searches a specific
keyword which is related to their needed product or service. Therefore,
companies which provide PPC advertising models, research and analyze all the
keywords which seems most applicable to any business’s products or services. PPC Company in India invests in the
relevant keywords that can result in a higher number of clicks and thus, higher
profits for the business.
The pay per click model is beneficial for advertisers and
publishers both. The model is advantageous for the advertiser as it provides an
opportunity to advertise their products or services to only the specific users
who are actively searching for such kind of services. In short, they are their
potential clients or warm leads. Additionally, a well-designed pay per click
campaign allows every advertiser to save an adequate amount of money because
the value of each click from a potential or warm customer is always greater
than the cost paid to the publisher.
Talking about the PPC publishers, this model generates a
primary revenue stream for them. Taking example of Google and
Facebook that provide free services like free web searches and social
networking to their customers, these companies get able to monetize their free
products by taking advantage of online advertising and mainly pay per click
model.
Types of
Pay-Per-Click Model:
1. Flat Pricing Model
An advertiser pays a publisher a fixed fee for each click in
the flat pricing model of pay-per-click advertisement. These publishers
commonly keep a list of different PPC prices that are applicable to different
areas of a website or place. But we should take a note that these publishers
are open for rate negotiations if ordering in bulk amount. They are likely to
lower the fixed price if a business who want to advertise can offer an
advertisement contract of very high value.
2. Bid based model
When each advertiser is making a bid with a maximum amount
that they are willing to pay to out the advertisement at their desired spot, is
known as bid-based PPP model. The publishers undertake an auction by using an
automated tool to perform. The auction is run every time when visitors trigger
the ad spot with maximum visits in less time frame.
Every PPC company in
India offers both type of pay per click models to advertise about any
business's services.
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Advantages of Pay Per
Click Advertisement Model
*- Grow Your Customer
Base
You can connect with users who are actively searching for
products and services just like yours, and you can respond to their needs by
giving them an offer which is really relevant to their search query.
*- Low Cost lead
generation
Pay-per-click strategy allows us to reach leads and user
prospects when they are researching to buy or use any service. It is a highly effective method to bring
potential customer to your website. Additionally, you can take advantage of an
algorithmically generated discount through any search engine in exchange of
making their online users happy.
*- Warm Lead
Generation
Pay per Click Advertisement allows us to reach to the right
audience at the right time exactly when they are searching for what you have to
offer. PPC company in India
also helps to make the results cheaper. PPC not only allow you to pay per click
but your service or product will be there in front of people who are already
interested in buying it.
*- Positive Return of
Investment (+ ROI)
It is a believe that anything which can be measured, has
scope for improvement and monetization. Additionally, pay per click
advertisement campaigns are easily measurable, which means that we can improve
our advertisement until they produce a positive return of investment. Every PPC company in India tests different
ads, strategies until they find what works best for your business.
*- Multi Layered
Targeting Option
PPC advertising puts credentials like age, location, and
interests of users before putting the advertisement, making it easier to target
the specific customer profiles which can be seen locally and globally.
As we experiment with PPC campaigns, we become able to see
what kind of users responding to our campaigns, and what platforms these users
are operating, so that we can hyper-target these different users on their most
used platforms.
PPC marketing works for almost every kind of businesses,
small or large. Whether you are looking
to sell products online via an e-commerce website, want to generate leads for a
service-based or product business, want to build your brand awareness, or just
want to drive foot traffic or query calls to one of your local store,
PPC model is suitable for all scale Industries. To make it more effective, you
can take assistance of a PPC company in
India.
Google Ads for PPC
Marketing
Google Ads, which was formerly known as Google AdWords is
responsible for operating a ppc model as well, in which users are allowed to
bid on their desired keywords and pay for each click on their advertisements
for specific spot.
Google digs deep into the pool of bidding advertisers when a
search is initiated and chooses a set of winners to appear in the advertisement
space above the search result spot. These winners are chosen on single
combination of different factors, such as quality and relevance of
their keywords and advertisement content and the size of their
keyword bids also matter the most while choosing a winner. For an instance, if
a ppc company in India bids on the
keyword “PPC Sweater”, the ad might show up on the top spot of the search
results page.
Best PPC Company in
India
Apart from Digital Marketing, Barrownz Group is a PPC
company in India which manages and focuses on providing advertisers and customers
the required Innovative tools and resources that they need while creating and
maintaining a high-quality PPC campaign for their business. This PPC company
offers a fully automated software and complete support services to assist you
optimize the PPC account of your business.
While small scale business might feel lost in the large
complexities of pay per click advertisements, Barrownz Group caters especially
to all scale from small to large size businesses, and provide them with the
attention that they need to develop their PPC advertisement campaigns. It is
only PPC Company in
India that has already been recognized as one of the top PPC companies
in the digital marketing Industry.