SEO aka search engine optimization is the battery of digital marketing. And this battery changes its components every now and then. As a digital marketer, it is imperative to use tools that help you adhere to SEO changes. To keep up with new rules, it is incumbent to use SEO audit tools. This article lists the top ten tools for every SEO company in India.
TOP 10 FREE SEO TOOLS
Here
starts the list of the top ten free SEO tools:
1. Google Search Central: Google Search Console
Google Search
Central was formerly called Google Webmasters. It contains various tools that help
you appear in the SERPs. Business people and marketers especially benefit from Search
Central guides. It guides them to use Google Search Console and helps with SEO
and website analysis. Google Search Console can help an
SEO company in India in the following manner:
Monitoring,
debugging and optimizing one’s website without any need for coding knowledge
Current
keywords ranking on your website
Crawl
errors that exist on your website
Mobile-friendliness
of your website
Number
of your web pages in Google’s Index
Website-related metrics
2. Woorank
Woorank is an excellent SEO auditing tool. It analyses websites. Woorank is recommended for website owners, every SEO company in India, and online marketing, and B2B marketing companies. Woorank offers an in-depth analysis of On-Page SEO, Off-Page SEO, broken links, and backlinks. It also spots defective web pages. Woorank gives suggestions for improving the site's visibility and ranking.
Add to that, Woorank offers free and paid versions. It lets you download audit reports in PDF format.
3. Google Analytics
Google Analytics
has both a paid version and a free version. The free version helps you to manage
your website’s SEO. The various ways to use the free version of Google
Analytics for understanding and improving your SEO are:
·
Remove spam
traffic, sort out your
referral traffic, and get rid of the
traffic that can potentially ruin SEO reports
·
Compare organic and non-organic
website traffic.
·
Know which of your web
pages have the most traffic
· Use Site Content Reports. It helps to determine engagement metrics. page exit metrics, along with acquisition, behavior, and conversion of landing pages.
4. UpCity Free SEO Report Card
The Free SEO Report
Card by UpCity is an amazing SEO tool. It helps in the analysis of your
website. It determines how to stack up against the competition. The UpCity SEO
report card tool asks for a bit of your contact information. In return, it
offers a report that includes:
·
Analysis of your
rank on Google, Yahoo!, and Bing.
·
Information about
link building, as in, an insight about the number of websites that link back to
your site.
·
On-Site Analysis by
projecting how successful you were in incorporating your main keyword
throughout your site.
·
Accessibility of
your website's load time and accessibility.
·
Offering an
overview of your site's level of trust or authority.
· Informing you about how many of your site pages have been indexed.
5. Semrush Free trail
An SEO company in India must use Semrush. It is a brilliant auditing and research tool. Semrush helps in tracking the organic keywords, competitor research, backlinks and PPC keywords of the competitors. The Semrush tool helps you to boost our website ranking, by staying ahead of your competitor. Some important features of SEMRush are:
Understanding competitor
ad strategies and budget
Knowing the competitor
ad copies
Finding top
publishers and advertisers
Analysis of backlink
Creating effective
ad campaigns
Finding the best
keywords for SEO and PPC
Export complete analytical reports in Excel Format
website audit and track the position
6. Bing Webmaster
Microsoft Bing
Webmaster is another effective SEO tool. It gives you insight into your website
covering the reporting, diagnostic, and SEO tools. Bing webmaster helps you to manage backlinks, and review keywords. Thereby it ensures that your
site is well-optimized for organic search.
Bing Webmaster's
SEO tools can help you in:
·
Learning about your
backlink profile to understand referring pages, domains, and anchor links.
·
Performing keyword
research to sort out which keywords and phrases your audience is searching.
Also know the search volumes of those keywords and phrases.
·
Crawl your website
and identify technical SEO errors with the site scanning feature.
· Get SEO reports to know about the errors on your website and individual site pages.
7. Seolyzer
Seolyzer is a free
site that caters to crawling, log analysis, and SEO tools. It is a good tool for the best SEO Company in Lucknow. Seolyzer helps in determining how search engines like
Google view your website. Seolyzer collects information that crawling bots
leave in your server’s log files. Seolyzer also identifies error codes,
redirects, speeds of the page, and performance.
Add to that Seolyzer helps you in:
·
Quick
identification and monitoring of SEO issues on your website. Analysis of your
website’s poor response time, error messages, and crawl volume.
·
Insight into your
unique KPIs, including page performance, crawl volume, HTTP status codes,
active and new pages, and desktop versus mobile responsiveness.
·
Segmentation of
your web pages to understand what your most crawled pages are.
· Calculate the impact of your SEO efforts on a page-by-page basis
8. Moz
Moz is a famous
SEO tool. Nearly every SEO company in India knows about this tool. Moz products
are extensively used by website owners in their SEO processes.
SEO experts use Moz rank, domain authority, and page authority as metrics. It helps in Link building with other sites. Moz offers a set of free tools that includes:
Open Site Explorer
Keyword Explorer
MozBar
Business Listing
Business Console
Research Categories
9. SEOquake
SEOquake is an extension
of Google Chrome. It automatically checks a web page’s SEO parameters. SEOquake
is free and quick. SEOquake includes on-page SEO audits, internal and external
link reviews, and real-time URL and domain comparison. It also exports data files.
Furthermore, SEOquake helps in:
·
Offering a detailed
description of how all of your links are doing. It covers URLs, anchor
text, and other link types along with the tools Link Examiner feature.
·
Displaying only the
parameters and metrics that you care about.
·
Helps you to compare
different domains or URLs for the SEO parameters that matter to you.
·
Auditing your
website’s SEO. It helps to identify any SEO-related issues
·
Exporting the
results of your SEO analysis into an adjustable and shareable report.
10. Screaming Frog SEO Spider
Lastly, an SEO agency in India should use the Screaming Frog SEO Spider. It is a cloud-based software. SEO spider comes in the form of an installable tool. It crawls through your website while extracting on-site data, auditing SEO problems, and analyzing the results in real time.