Instagram is one of the favourite social platforms among people. We use it to post pictures and stories of our lives and loved ones. But do you know that it can be efficient in expanding your business too?
In this blog, we’ll tell about how you can use Instagram for business and maximise your reach and profits.
Instagram Business Account
Instagram offers the opportunity to create a business account that consists of specific features meant for facilitating operations. Unlike individual accounts, it provides extensive analytical data that can help you identify and target potential customers. You can also set up ad campaigns, interact directly with users, and direct them to your website.
These steps will guide you in setting up a business account:
Visit your profile page and click on the menu in the top right corner
Enter Settings and Privacy
Scroll down to find Account Type and Tools
Tap on Switch to Professional Account and then Continue
Choose a Category and click on Done
After the process is completed, you can start adding your contact details, URL, bio, CTA, etc., to your business account and even connect it to Facebook. You can also avail of Instagram marketing services in Lucknow to get a business account without any hassle.
Attributes Of An Instagram Business Account
You can take advantage of the following features when using Instagram for business:
Analytics
As mentioned before, using Instagram for business allows you to access crucial information regarding your posts and account growth. You can learn about what sort of content is preferred by users and how your marketing campaigns are performing. Metrics like impressions, profile views, website interactions, and impressions can help you improve your strategy and grow your business.
Action Buttons
You can add a specific button to your business account and enable a primary function such as booking, ordering, reserving, and buying tickets. Depending on your business, you can add any one of them to your business profile and allow users to conveniently avail of your services. This will improve user experience and motivate them to convert.
Advanced Bio
A business profile’s bio can be more specifically detailed than a regular one. Along with a description, contact details, and an external link, you can add the industry label to your bio like ‘shopping and retail’, ‘product/service’, and so on. By adding the label, you will enhance the quality of the description and effectively communicate your service category to visitors.
Link Inside Stories
You must have experienced the inability to add usable links to Instagram posts. From a business perspective, it is most frustrating as most users would like to act after going through a post of their liking. However, with a business account, you can put links inside stories and motivate users to take quick action.
Shops
Instagram for business lets you create a shop that can host your products on the platform itself and facilitate purchases. When you post about a product, you can add a tag that when clicked, will take the user to the shop where they can place an order.
Paid Advertising Practices
If you want to quickly expand your reach, then paid advertising is for you. You can integrate Instagram’s advertising tools with your business account or employ an Instagram marketing agency in Lucknow to transform a post into an ad that’ll bring leads and increase customers.
Wrap Up
Instagram holds a lot of potential when it comes to digital marketing. It can be a powerful medium for reaching target audiences and building your base in the market. But to achieve it, you must create relevant and useful content, maintain a consistent theme, and directly engage with people.
Alternatively, you can employ the number one best digital marketing company in Lucknow that adheres to the best practices and leverages the features mentioned in this blog to promote your brand name.