Digital Marketing is a new way of promoting and advertising goods or services by using different digital channels. As today, almost every person has their online presence due to access of cheap data and affordable smartphones. And moreover, these numbers across the globe who are accessing the internet is gradually increased everyday.
If a company or a business want to :
Connect with their
potential clients on a global level
Want to engage with
them
Create brand
presence and awareness
Desire to sell and
promote any product or services at affordable prices
Earn a higher
return of investment
Then they can do it
all, just by using digital marketing in India.
Limitations of Traditional Marketing:
Some of the
limitations of traditional marketing were there which digital marketing has
come over. Few of them are listed below :
Static text
Static text is used
in the traditional marketing. For an
instance, if you have placed an advertisement in a newspaper and you run out of
stock, now you can't edit or customise your add. Customers will still be contacting
you and going back with bad experience. You are not able interact with your
customers in real time. Through digital marketing, you can update and customize
your information in real time.
No time to update a message
You need to prepare
your advertisement in advance even though you desire to publish it in the daily
newspaper, if you are going through traditional marketing. But even small
businessmen can easily change or modify their add in real quick time without
any extra costs, with the help of digital marketing.
Expensive Costs
Putting ads on
newspapers, distribution flyers and pamphlet, it needs plenty of time and the
process is really expensive nowadays. Running a real time and budget friendly
marketing campaign seems really impossible with
traditional marketing.
No Customized Marketing
The specific
customer cannot be targeted if you go through traditional marketing. For
example, if your ad is created for young ladies of a new handbag, newspapers
will show it to everyone even males. But in the digital marketing, you can
specifically target viewer with your product or industry type.
Less information
It is not easier to
present many pricing options which are complex at times, and also hard to put
offers on the product in mid way. The print adds in bill boards and newspapers
do not have enough space to display all the different information of pricing
and other discount offers that may appeal to the buyers.
Low conversion rates
Newspaper,
magazines are also going online nos so that people can read the news wherever
they are. Because a being digital is creating more conversion rates for a
business. You can see the exact data in real time.
Ignorance of Advertisement
Many people ignore
or skip the advertisement very easily, like they may not read the ad on the
banner, tend to change the television channel of when you the ad comes.
Forced on the consumer
It is generally
forced on the customer as there is no two communication between you and your
viewers. Due to which traditional marketing has very low response rate as
compared to digital marketing in India.
The four P's of Business Marketing
1. Product
When you get a
better understanding of the product for which marketing is needs to be done,
only then we can effectively market it. A product is an intangible good that
fulfills the needs of a customer.
2. Price
The price of any
product is based on the familiarity of it. The demand, supply, profit margin,
etc, decides the price of a product.
3. Promotion
The way we
advertise about our product and present it to our targeted customers, is termed
as promotion and a digital promotion
works in the best manner.
4. Place
Location or place
where you are putting your product and at the right time in front of your
target group, matters alot. When you put your product in the right situation,
you increase the chances in increase sales.
Redical Targeting
Small companies
have limited resources and that's make them frugal at their initial stages.
They generally are not able to afford the budget of big marketing campaigns,
But with many sources of digital marketing in India, which can provide
effective tools regardless of the company size.
A Report has
highlighted that over 40% of small business owners claimed to get maximum
savings using digital marketing methods for the
promotion for their business.
From startups to
big companies, every company can utilize Search engine optimization, email
marketing and other tools to compete against bigger brands.
How much Indians are spending online?
Indians are using
the internet to do almost everything in today's age. They are doing online
learning, posting social media postd, watching webseries, downloading e-books,
playing interactive games, also paying bills, and doing almost everything which
is possible to do online. Amount of time Indians spending online is gradually
increasing everyday. India is surpassing China to become the leading market for
internet usage. As a result, digital marketing in India is booming and has a
bright future here.
Growth of Digital Marketing in India
As per a report,
the number of active Indian internet users will cross the number of 670 million
till 2023. Another report of GlobalData haa suggested that the Indian
market of e commerce is going to cross 7 trillion rupees by 2023 because of
pandemic.
Recent report of
Goldman Sachs has concluded that digital marketing scope in the Indian market
is going to the worth of $160 Billions by 2025, which will be three times as
compared to current value.
With AI
application, Programmed advertisement, efficient chat bots, Personalized &
two-way marketing, etc are the upcoming technologies which will be booming
digital marketing in india.
Balancing Digital Marketing With traditional marketing
The world is
constantly changing into a digital domain as per we moving in ahead of time. We
are performing a lot of daily activities online which used to do traditionally
such as reading the newspaper and do banking, etc. As we are growing digitally
and opting digital marketing in India, it is better that businesses start
investing in digital marketing as well. Though the traditional marketing still
has its customer base but it is an out dated and decreasing method because of
increasing digital world.
We are now living
in a world where it is necessary to have a website and usage of internet which
engages with the audience. Therefore, all businesses can carry on traditional
promotion but should plan to do digital marketing in india. Planning and
expanding digitally is a key to business growth these days. Digital marketing
is a key to unclock optimum growth and minimum cost.
Conclusion
Be it a small,
medium or large company, everyone is opting digital marketing in
India as it has become a buzzword now. Getting the right digital marketing
agency in India for your company is an important step because it is hard to
find the right blend. Many digital marketing agencies are coming up with
different digital marketing services irrespective of the company background.
Adequate resources and the experienced team who is having a great communication
style are a great friend of a company with good growth. Any business who wants
their growth to be optimised, then you should go for digital marketing in India
to obtain maximum results.
