The word ‘digital’ is now used all around the global in a variety of context. In the marketing world, ‘digital’ covers all the issues, so much so that there is now a rise in digital agencies. And this is precisely my concern today, why and how has digital agency taken over traditional agency, and why is it wise to choose the former. Let’s get started then.
WHAT
IS A DIGITAL AGENCY?
The basics first. Digital marketing is defined as an internet
and technology based marketing. It is a multifaceted strategy with the aim to
target, reach out to, and develop relationships with customers online, via a
broad range of channels. The result of digital marketing is moving more
audience to make a purchase.
Now, a digital marketing agency
is an organization that conducts all digital marketing services for the
clients. SEO, website building, PPC, social media advertising, content
development are just to name some of the services provided by a digital agency.
It is absolutely affordable. Businessmen these days make it a priority to pay a
digital agency, and let it take the responsibility of their marketing.
A digital marketing
agency is a team of strategists, digital marketing consultants,
developers, and creatives. They all work together to deliver quantifiable
results. A digital agency, in a way, is a brand-development and lead-generating
engine.
HOW IS A DIGITAL AGENCY DIFFERENT FROM A
TRADITIONAL AGENCY?
A digital marketing agency is different
from traditional marketing agency for the primary reason that the former focuses
on results-based marketing in the digital world. It’s aim is measurable
marketing and increased ROI (return on investment).
THE DIFFERENCES EXPLAINED IN DETAIL
The
differences between traditional marketing and digital marketing agency are explained below in detail:
Creative:
A digital marketing agency is often
known as a ‘creative agency’ because it is all-encompassing, unlike a
traditional agency. A digital agency knows more advertising methods. The focus
of a creative agency is more on presenting the business in the most
aesthetically pleasing way. It uses a combination of creative advertising
techniques like print, public relations, television and radio advertising, and
direct mail campaigns to do so.
Moreover, a digital marketing agency tends to value
the visual design of all marketing and advertising campaigns over the technical
and functional aspects of a campaign. It expertises in creative design and
public relations via the techniques of SEO, digital marketing, content
marketing, social media, responsive website design, etc. Creative agencies
also cover a broad range of industries, without silhouetting a specific niche
or industry.
Reach goals: A digital marketing agency, like a
traditional marketing agency, cares very much about the quality of design and
overall aesthetics of every asset associated with a brand both print and
digital. The central function of a digital agency is to use all the tools in a
way that it helps companies to reach their goals in an effective- sustainable
manner. Digital agencies have tools and skills necessary for creating ideas and
assets.
A digital marketing agency goes beyond just the aesthetics of
design, and considers the overall user experience on every digital platform. It
uses various techniques like web development, UX/UI web design, SEO, social media, and
content marketing to deliver a functional design which looks great, and also
drives business growth.
Specific areas: Furthermore, a digital marketing agency tends
to specialize in a specific area of digital marketing/advertising, in specific
niches. It either focuses on a general business size or type, or otherwise on
specified client base. All the successful digital agencies have a perfect mix
of creativity and digital techniques. An agency’s passion, focus, and
experience makes all the difference.
WHY TO CHOOSE A DIGITAL
AGENCY?
The
marketing world has changed drastically over the years. The new buyers are tech
savvy and prefer to find the best products and services at the best prices.
They will shop around until they find the best deal. It is here that your
business must utilize the latest technology and as many channels as possible to
reach your target audience. Your business should be top in online market, and a
digital marketing agency is the best way to do so.
A
digital marketing agency will tremendously improve your business. A great
digital agency is capable to take over your marketing from top to bottom. It
will evaluate your brand’s needs and
accordingly develop a powerful strategy that maximizes profits. A digital
agency will work in collaboration to your company to improve efficiency and
productivity. It will help you to define your objectives and set measurable
goals.
Furthermore, a digital marketing agency will determine
exactly who your ideal buyer is and will also analyze their buying
journey. Thus, a digital marketing is highly targeted. It will search all about
your target well, so as to determine what your messaging and benefits should to
be able to speak directly with your ideal buyer.
Next, a
digital marketing agency masters one’s brand online. It revolves around your
online presence, and works extensively on developing your online hub. A digital agency is highly
effective, and buyer-focused. It makes such websites that allows you
to showcase your brand online, and determine which platforms and channels are
to be used to reach your ideal buyers.
A good digital marketing agency positions the company as a
market leader. It creates content that allows one to establish his brand
authority online. A digital agency team will execute the most modern and
effective content strategies to provide the best possible organic search
rankings.
Digital agencies also create and implement expert social
media marketing strategies to deliver a marketing ROI beyond what a
traditional marketing could ever hope to deliver.
Lastly
a digital marketing agency boosts ROI, and a higher ROI means only one thing,
higher profits.
There is no settling in the world of digital
marketing. A good digital marketing agency should not stop testing and
reworking its strategy in order to boost your ROI. It must improve its overall
efficacy. Digital marketing agencies evaluate one’s website traffic, determines
the best online platforms to invest in, and continually maintain the balance
between your marketing activities and the results they provide. Working with a
digital marketing agency, therefore, means more leads being converted to
customers. Hence, long-term sales growth.
Also,
it is important to note that to do everything a digital marketing agency
requires to hire a marketing strategist, marketing manager, designers,
copywriters, and developers. Together, they build a digital marketing
department. You must realize that it is a combined effort of many experts,
hence worth the money they charge. A little investment from your side in a
digital agency will help your reap greater benefits.