Has your business also been affected by the Pandemic?
Or
You want to upgrade your marketing agency to provide best results?
It doesn't matter if you are this side of the line or the opposite one, one thing is sure that you all want to see the result of your actions, especially in marketing.
What does a digital marketing agency offer?
A digital marketing agency goes far
beyond just making websites. They offer a wide variety of digital services for
brand presence & Business Growth which are as follows :
• Web designing & website development
• Mobile and web app development and designing
• Research of User experience, strategy and designing
• accessibility counsel on the web
• Responsive design and mobile phone optimization
• Brand strategy and advertisement design
• Social media marketing & strategy
• Online advertising, paid Google search and banner advertisement
• search engine optimization ( SEO) and search engine marketing ( SEM)
• Digital and print adds through graphic designing
• Internal apps designing & development
• Creating Digital signs
• Data science & integration
• Product Photography & Video
It takes a great understanding of marketing medium and in-depth knowledge to
guide and execute a strategy for growth of a company in this digital era.
Successful businesses give their customers an added value by taking advantage
of online interaction through digital means. The main vision of adding strategy
remains the same, obtaining growth and brand visibility of a company.
A Digital marketing company embraces thinking strategically, storytelling and
innovation to build the brands and also, accomplishing their brand
visibility goals. Digital agencies enjoy their focus on creative skills with
digital solutions because it is not only engaging, fun but also rewarding for
them, their clients and their audiences as well.
How do they deliver their offerings ?
Apart from having a creative and Strategic Approach towards every brand, there
are several tools that a digital
marketing agency uses to deliver effective results at a faster pace. We are
enlisting a few of them.
1. Co-Schedule
A digital marketing company manages blog posts, social media calendars,
re-marketing posts and strives to stay on top of the social media charts for
more than 50 clients at a time. CoSchedule is the one and only tool which
manages all in a creative marketing company.
It lets you develop unique, branded editorial calendars for all the clients. It
also makes collaborations, plannings, and content approvals with production
management. Every digitally driven agency uses this tool to stay updated with
content strategy.
2. Whatagraph
Result delivery is the ultimate need of a client. While a digital agency might
be involved in getting lots of work done , if they can not demonstrate and
document their results, clients, like you, will be unhappy. That is why good
reporting software is essential for them.
Whatagraph is built by a marketer for digital agencies. It knows what the
clients want to see from a marketing perspective like in terms of metrics and
KPIs, but also wants to adapt specific agency workflows. This tool helps them
to do some more specific works like :
*- Management of multiple client accounts at the same time
*- Management of multiple marketing channels for any individual client
*- Scheduling reports in automated delivery format
*- Sharing reports through email or other means
*- Adding custom branding, etc.
3. Mobile Munkey For Chat Bots
Chabot’s are the automated robots programmed to respond to messages &
conversations inside the web pages & mobile applications. They are used to
help brand manage the customer support and their inquiries on their website and
application.
Chabot’s are the first line of support for customer's queries and interactions,
rather than letting customers wait for hours to get their simple issues
resolved. They provide instant support during an emergency and work outside
business hours as well. A digital
marketing agency creates these bots to manage their own queries as well as
offer it to their clients for their business solutions.
These catboats can process and answer repetitive questions, refunds,
cancellations, collect feedback, navigate and entertain visitors, collect
promotional emails, updates, notifications and alerts, etc. Conversational
marketing through artificial intelligence helps to collect emails, personalized
recommendations, analyze user behavior, run drip marketing campaigns while
generating leads and onboarding the customers also.
4. Usersnap
If you want to receive direct feedback from your customers while they are using
your website or application, Usersnap is the tool which a digital marketing agency uses to get the results. If you own a
business and have received feedback from users while they use your website,
they must have done it through any of this tool.
Some agencies feel stuck while gathering feedback in a survey. This tool
provides an entire stack of specialised tools for the customers to communicate
with the product managers, developers, designers, and client service managers.
A digital marketing company includes feedback buttons, menus, visual tickets,
connect buttons, qualitative surveys triggered by on-page events, in-app data
gathering forms, public boards, screen sharing and live chats, etc. You can
easily communicate in-app or on-site about any error & report bugs in
real-time.
5. Unbounce
You may also know that Landing pages are a proven method to increase any
conversion dramatically. These increased conversions result in increasing the
revenue. Through these tools, clients get results that they were hoping
for when they hire a digital marketing company.
Very few marketers and agencies do not use enough landing pages because they
can be hard to build and manage. As Landing pages are outside of their comfort
zone to use, this tool is a boon for them.
With a little expertise and the correct marketing tool, a business easily
steps in and becomes successful by increasing the conversion rates. There
are many landing page tools available that help a digital marketing agency but Unbounce is the most recognized across
the world for being the go-to tool for creating, testing, and managing landing
pages for a brand. A creative and digitally driven marketing agency chooses
these types of expert tools to deliver results for your brand.
6. Funnelytics
A digital marketing company wants their clients to be successful, that is why
they think beyond one-off assignments and isolated tasks. They think
holistically and make all their multiple marketing funnels work as one.
Funnelytics or any other marketing funnel-simulator tool makes this possible.
It helps them understand where the gaps are in the marketing strategy and lets
us become the hero that fixes all these gaps while delivering the boost in
business revenue. This is the kind of big-picture thinking that a client wants
from their agency and the funnel-visualization tool can put them way ahead in
the digital marketing field.
If you know the benefits of hiring a digital agency in comparison to the
traditional agency, it is pretty logical that you should know about the tools
and techniques that they use. These agencies work 24x7 with help of their
technical creative heads as well as taking assistance from these tools. If you
are hiring a digitally driven marketing agency like Barrownz Group, you can be
sure about the business growth and revenue generation.