One of the best methods these days is generating through organic traffic. When any user searches for something online and visit your website, they are chances of them to convert into your customers or clients. But generating organic traffic is not an easy task and also requires a great amount of time. With a consistent strategy and proper Website optimization, it is possible effectively. Few people hire a digital marketing agency in India to perform all these tasks, but it is possible by yourself also.
Here are few proven tips to increase organic traffic on your
website. From which your website can be turned into client converter machine.
1. Optimize your
webpage
Since every search engine determine your online search
results and your ranking, many companies try to optimize their website to
attract search engines. However, the reality is that these search engines can
turn its users to help determine how a page will rank.
Search engines such as Google may look at metrics
including the dwell time, page visits, and many more, which are all
indicative of how much a user is enjoying your website. If someone dwells on
your site for a long time or visits many other pages, it means your site is
useful and relevant to others.
But if your website is not SEO optimized for your audience,
there are chances of bounce back from your site that will lead to lower rankings
in search results and thus, low organic traffic.
You may focus on writing for humans first to prevent this
scenario from happening. If you are writing in a human language and style that
makes sense to your users, you will definitely keep people on your page longer.
Writing for real humans will lead to improved search engine rankings, and thus,
will help you to increase organic traffic on your website. You can also hire a
digital marketing agency in India to get it done for you if you are not getting
enough time to perform these tasks.
2. Creating Blogs
If you want to increase organic search traffic, you can
start by creating blogs. Blogging
is an exceptionally profitable to your business because it can help you to
reach your targeted audience base and help to drive organic traffic for your
business, while boosting your trust and authority on your website.
When you do blogging, you share valuable knowledge that your
audience may want. When they search for this information with the relevant
keyword you are targeting, they find your website and check out your post as
well. It will enable you to drive more leads to your page because you are
providing helpful information they want to seek.
It requires publishing content regularly, because
regular publishing may enables your website to drive organic traffic on your
website continually.
As per a marketingagency, you can create numerous types of blogs which includes:
Informational blogs
How to blogs
Top Lists
And many more...
Regardless of the format of the blog, most critical part is
that you must provide visitors with relevant information they are searching
for.
3. Optimize content
for featured snippet
If you want to increase organic traffic to your website, you
may want to optimize your web content to get visible on the featured
snippet. The featured snippet is a box that can be seen at the top of the
search engine results to provide users with a direct answer to their query.
Though there are few good digital marketing agency in India who can make these
tasks easy, but it is also effective to do it by our own.
There is no one way to get the featured snippet position,
but there are many strategies that can increase our chances of ranking in this
spot.
Here are the two main methods to optimize to get on featured
snippets:
*- Using bulleted or numbered lists to answer the query directly:
Numbered and bullet point lists are a great way to achieve
the featured snippet position. It does not mean that you should litter your
page with lists, but you may find appropriate places to use them.
*- Giving a short, point-to-point answer:
The second way to optimize your featured snippets is to
provide the correct answers. Do not beat around the bush and add unnecessary
details to increase your word count.
Thus, to increase the chances of your appearance on the
featured snippet, you must focus on delivering a clear and direct answers.
Moreover, it is also crucial that you integrate your core keywords in those
sections that you want to optimize for your featured snippet, so that you can
have a better chances of earning that featured spot.
4. Use relevant
keywords on your website
Next tip for driving organic traffic to your page is to
integrate relevant keywords on your site. These Keywords play an important role
in helping your pages appear in front of relevant leads.
You or any marketing agency can help you to choose the right
keywords to target so that your most qualified and interested audience are able
to find your content.
Let us say that you own an organic cleaning company. It will
not make sense to try on keywords like “women’s makeup” or “best shoes in the
market.” Even if these keywords drive a lot of traffic, they will not drive
traffic that clicks on your product listings.
Instead of that, you may focus on relevant keywords such as
green industrial cleaners” or “organic cleaning company,” that will help you to
drive relevant traffic on your page. Since you are ranking in relevant search
results, you are likely to drive more relevant traffic to your site.
5. Create title tag
and Meta description
When users do a search and find your listing in the search
results, the first thing they see is the title and Meta
description of your page. If you cannot draw them in with those two components,
you are going to miss a valuable opportunity to increase traffic on your
website. Associating with a digital marketing agency in India can help to boost
our organic traffic.
Your title tag and Meta description can be the best reason
that someone clicks or not clicks on your listing. If you can optimize these
two components, you can drive more users to click on your web page, which
eventually lead to boost your organic traffic.
*- For Your Title Tag
You must focus on keeping the title tag within 60
characters. You also need to integrate your core keywords at the front, so that
search engines and users know your listing's relevance. You must make
your title tag fun and enticing to get maximize number of clicks!
*- For the Meta description
You may keep it within 160 characters. You need to integrate
your core keywords into the meta description, and make sure that it
does provide your audience with an insight to what to expect on your webpage.
6. Share your
webpages on social media
If you are relying alone on search engine optimization
(SEO) techniques to boost your organic traffic, you are missing out on the
other valuable methods that may help you to drive more traffic. Social
media marketing by any digital marketing agency can create another great
opportunity to drive many users to your website by linking to blog posts or
article pages.
You may share your webpages on social media profiles to help
you drive organic traffic on your webpage. It not only drive your followers
back to your website, but also if they share your post, it will drive a new
traffic to your web page.
7. Do back linking
If you need to increase organic traffic on your website, earning
backlinks is one of the best strategies you can perform. These are the links to
your website from other outside websites. These links can help to boost your
website's trust and authority in your industry. Sometimes back linking can do
wonders if you do it correctly, but you need someone to assist you, any digital
marketing agency in India can do your work.
Back linking can boost your organic traffic in two ways.
First, if someone is choosing to link to your website on
their page, that may lead to the traffic from their website to your website.
So, if a review blog links to your Domino's in their blog post about top pizza
places, anyone who clicks on that link to your site becomes new traffic user
for your business also.
Second, earning a credible backlinks may help to boost your
trust and authority also, which may increase your ranking over search results.
8. Re-optimizing your
old content
Last but not the least, your last strategy can
be re-optimizing old content. When you are publishing content, it can
become outdated over time.
You will not drive as much traffic to your website because
the competition has more updated pages than yours. If you want to increase
search traffic to your pages, you can start by re-optimizing your old content.
Re-optimization by you or any marketing agency enables you
to breathe fresh life into your pages that are not performing well.
So, what does re-optimizing involve?
It will depend upon your page. For few pages, updating the
basic information can help you increase organic traffic. The industry may
change, and the information on the relevant pages no longer become relevant,
thus it is good to update the content to reflect the current standards also.
You may hire a marketing Agency to make these tasks easy for you.
You may update things like:
Dates
Statistics
Old information
Additionally, sometimes it is possible that your webpage is
not easily readable to your audience. You or your marketing agency can reorder
the text into smaller paragraphs, add graphics to help you break up the text,
or can also use headings to make your pages easy readable.
Conclusion:
If you do correct external and internal optimization,
efficiently work in social networks, do competitive analysis, eliminate the
technical errors, and improve your webpage, etc. Either you can take out time
by yourself or you can hire a digital marketing agency in India can do your
work. Generating organic traffic won't be tough for you. You may perform some
tasks to increase this on your own. The correct implementation of these
techniques by you or by your marketing agency can provide a long-lasting
result, an increase in sales, and an influx of hot customers when your organic
traffic is boosted.