As we are moving ahead, many businesses are looking for ways to integrate the emerging technologies into their business development and digital marketing strategies. The effectiveness & efficiency of these new age technologies are changing the way we used to create, develop and sustain brand over internet. Augmented Reality (AR) and Artificial Intelligence (AI) are few of these technologies.
Almost every industry is using Artificial Intelligence (AI)
to automate their processes. It is now something that you will encounter every
day. Multinational companies like Google and Amazon use it extensively to
refine their search results and offer product recommendations also. Moreover,
even smaller websites are now integrating AI to improve their user experience i.e.
UX. Being very effective and cost effective, AI will be a helping to a websitedevelopment company in future.
AI in Web Development
AI has now become a promising field in these recent years.
Regardless the disruption 2020 has created, the opportunities around AI shows
no sign of losing our Innovative momentum. AI is no more a science fiction but
it is now being adopted by public and private organizations in the whole world.
People have now given up the mythical thoughts that AI
robots will overtake humans. Now we as a humankind are relying on the
artificial intelligence with its growth and benefits. AI is our forward step
towards creating and maintaining more innovative discoveries by implementing
our logic & intelligence. Algorithm of artificial intelligence
and mechanism of deep machine learning are finding many ways to make day
to day activities more comfortable. The innovative advancements in this
respective field have brought this sophisticated resource known as sci-fi tech
into reality. AI has improved almost every field for example, health care,
banking block chain, education, etc. The most effective & impressive way
through which AI proving its worth in recent years is through web development.
Application of Artificial Intelligence (AI) done by a
website development company is becoming common as it can do many things in the
field of web development, such as:
*- Cost Lower
It can keep the budget low as you will be spending less time
on various aspects of website building & management.
*- Improve Customer
Experience
As AI can analyze data and deliver a more streamlined
experience to your website visitors, it will be improving your user's website
experience.
*- Resource
Conservation
AI is able to perform certain tasks that non-developers cannot.
Thus, saving your valuable resources as well as doing things which we were
unable to do.
Applications of AI in
Web Development:
1. Improving user
experience through voice & graphic search
The way web visitors search the content on our website is
really important, as it determines whether they are finding exactly what they
are looking for. This is why the use of various search types such
as graphic or voice, are to there to improve your UX design.
Both of these search options are applied rigorously on big
websites like Google but works well on smaller sites also. Graphic or Visual
search provides your users a unique way to browse your website, and this is
especially recommended for ecommerce websites. On the other hand, voice search
is an ideal way to improve your website’s mobile friendliness.
Today's website development companies are incorporating AI
in order to improve the functionality of their websites. To insure and
achieve the most from your visual and voice search results, we may adhere to
these features suggested by a good website development company:
*- Choose an AI with
visual categorization feature
AI software’s are able to categorize and organize the visual
elements of your website in more effective manner. This makes the visual search
on your website simpler and effective.
*- We must understand how voice searches are unique in their
own way. Unlike standard text searches, you may choose an AI with a more
conversational approach towards keyword searching.
2. Usage of Chabot’s
Chabot’s are responsible for enhancing the user
experience on your website because they can easily assist your
visitors by answering simple questions or FAQs. It can also direct them to the
correct webpage.
Chabot’s are 24/7 functional and this feature can improve
your conversions, as visitors will not
be waiting for longer periods to get a response to their query. It can also
save you to answer the same fundamental questions each day.
There are generally
two types of chatbots -
One, that run as standard program and managed by AI. A
website development company recommends AI chatbot on your website for different
reasons, but mainly as it can learn in a better way to interact with your users
and respond to their queries over time.
To get started with Chabot’s,
you can majorly do two things -
*- Hire a website development company to create a
personalized Chabot to use it on your website, and can even program for self-learning.
*- Use an AI Chabot tool that can be added on any
platform, and provides many solutions that enable you to personalize your bot
by yourself.
3. Sales Improvement
with better Analysis
If you own an ecommerce website, you may understand how
important your sales performance for the success of your business is.
There is one way to improve your sales performance and increase your
business profits is through careful analysis, assisted by an AI. Doing regular
analysis of your E-commerce website and additional marketing efforts can
definitely help you to identify the weak points in your marketing & sales
strategy that will then enable you to improve it eventually. Looking at such
advantages, we can surely consider AI as a boon for a website development
company.
There are many AI programs which can analyze your current
website performance and make the appropriate amendments. As AI is always one
step further from traditional tracking techniques, it performs actions that
suits your business best.
AI can help you to create your marketing persona. AI understands
your business better from the data collected and then targets your audience by
building a persona around their needs and requirements.
AI can also analyze your conversations with website
visitors. Whether over the email or Website interactions, AI tools analyze
your conversations and make suggestions based on these findings. These days, AI
is extensively used by a good website development company to enhance the sales
and visitors on the respective website.
Future of Artificial
Intelligence in Web development:
Artificial Intelligence (AI) is a never ending sector in
almost every field right now. Your business growth will get double or triple
and get ten-fold in a very short time, if you use AI in an effective manner. As
technology is spreading day by day, experts of website Development Company are
doing more with the help of AI than just web designing at a small scale. AI is
already doing complex tasks in web designing to make any website more user
friendly and helpful. AI is expected to expand further in future in this as
well as different fields as well.
• In the coming time, AI will create designs and themes
through its cognitive abilities.
• Internet of Things (IoT) can also help us to build
attractive and info graphics for the website.
• Smart algorithm of AIs can understand the requirement
of a user and will do the needful in that respective context by taking the help
of cognitive capabilities and user preferences.
• Machine learning is going to be useful to a websitedevelopment company to pick up the difference in designing and fixing the web
bugs.
• AI is also learning to detect and frame every
pixel in an image.
With more new age technologies being innovated every day,
the expectation for a personalized web future is waiting ahead. The support of
Artificial Intelligence for a web development company will yield customers and
able the websites to adopt and make it effective with user-by-user
requirements.