2020-21 is a strenuous time for everyone. India, being a developing country has been severely impacted, in all fields. Digital marketing companies in India are facing challenges as well. Marketing plays a key role in enhancing the demand for goods and services, hence maintaining its balance is essential.
THE MAJOR MARKETING CHALLENGES
Here are the major
marketing challenges that a digital
marketing company in India will face in 2021:
Customer relationships: Customer
relationships are to be rebuild in 2021. Various reports, both global, and
Indian, suggests that there has been a major dip in sales revenues and customer
acquisition. The consumers are facing shortages, while companies have hit
harder than their businesses facing counterparts. The reports suggest that consumers
have become more prices sensitive and less loyal than before, due to economic
dropdown, especially in India. Hence, a digital marketing company in India will
now have to re- develop the trust relationships with the customers, and try to
emerge as their top priority. In addition to rebuilding relationships,
companies will have to manage the existing relationships that were interrupted
by the pandemic. The old customers must be revitalized.
Retail: India’s retail fate has been poorly impacted
by the pandemic. The Indian retail industries have had a dropdown. Such sectors
and businesses that rely on physical interaction have naturally been hit the
hardest. Brick and mortar retailers, and those shops available only in malls
have also been impacted. On the other hand, the online retail has increased
somewhat with online education, goods and food delivery being conducted online.
In order to compensate for this grim situation, a digital marketing company in
India must explore short term tie-ups with online delivery partners wherever
possible. It should focus on offering the consumers certain discounts that is
the best short-term tactic and has minimal risks. It helps to rebuild your
brand image, and gain more customers.
Salesforce management: Talking
about salesforce management, the most affected industries are pharmaceuticals,
equipment manufacturers and enterprise service providers. These sectors heavily
often rely on salespersons who directly meet potential buyers and clients. Due
to the pandemic, these industries have been seriously disrupted, especially
that now the work-from-home policies are being implemented. In this case, what
digital marketers must do is to talk to numerous stakeholders from top managers,
to procurement managers, financial approvers, and actual end users. You can
easily conduct these meetings online and take a step towards improving your
sales online.
Consumer protection: Consumer
protection means saving your website from unethical reach, and keeping your
customers intact. A digital marketing company in India must save their
consumers from misleading, and blatant false claims. As the Advertising
Standards Council of India tells, 90% of 317 advertisements reported
complaints. People are falling prey to many scams, and are being lead to false
advertising in domains, hence digital marketers must protect their privacy and
settings, and develop as a trustworthy brand. Marketers in education, technology,
banking and healthcare must take special care, since they are the most active
and demanded sectors.
Digital marketing, a tricky endeavour: Digital
marketers are struggling hard to have an out-of- box digital advertisement
campaign. They have to be innovative whether on social media, website, or
email. The perk is that there is a reduction in costs of internet access, hence
the ability to send targeted ads as per the customer’s personal characteristics
and past behaviour is easy. A digital marketing company in India just have to
carry out an intricate search analysis. Customer search analysis via search
boxes, software, and social media will give you insight into the needs and
preferences of every customer. As a result you can easily follow them and offer
the right ads cum products/ services to your customers. However, digital
marketers must not indulge excessively into the customer’s privacy. They must
put a limit to the usage of personal data for targeted advertising. Digital
marketers must work an extra mile to figure out a way to deal with both privacy
concerns as well as save themselves from fraud, and ensure advertising that is
genuine and effective.
People-first communication:
2020-21
has seen, is seeing still, how much the human touch can build and sustain brand
value, even over a long scale of time. There are so many channels that help to
form a sustainable reputation such as social media engagement, algorithms for
Facebook, Instagram, Linkedin, Snapchat, YouTube, and other platforms. A good
brand reputation will lead to organic engagement, that is bring organic
traffic, and retain that audience for each brand. A digital marketer company in
India, can use these tactics to build up an intelligent strategy in 2021:
Conversational
marketing
Socially conscious
marketing
User-generated
content
Connecting with
nation-specific campaigns
Improving your AI
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Artificial
intelligence, AI, dominates the entire globe, and nearly every other business.
Improving your AI in 2021 is essential for a digital marketing in India,
because things are now done digital, and you need to be ahead of your
competitors. A good AI will help to optimise logistics, predict behaviours, and
drive more revenue. A better AI adoption is necessary for digital marketers in
India. There will be certain challenges since India is not in a developed state
still, such as digitisation, labour-entrenched work culture, fewer resources, but
with right tools, strategies, and digital planning things can be managed.
It is
better to be safe than sorry, hence prepare for these challenges beforehand and
take your marketing ahead with confidence.