SEO Trends of 2023
Add Experience To The ‘EAT’
Google’s popular Expertise, Authority, and Trust principle have added experience as a new pillar. For digital marketing companies, this is a necessary addition to their SEO services.
What does it refer to? It means that one must have real-world experience with the subject they create content on. For instance, a food blogger must have first-hand experience in culinary practices and have a relevant bio page, otherwise, the content quality might be compromised.
Target Audience, Not Traffic
In the race to improve search rankings, many creators focus more on optimizing content as per SERPs but fail to make it relevant and useful in the first place.
Therefore, a major part of SEO services should focus on real experience that can help a creator to produce authentic content.
Know The User
The user’s goal and their experience while searching are now better monitored. Hence it is imperative to keep the real person in mind while marketing content. For creators specifically, it is important to include author bios, pages, and links to social media accounts. The best SEO services company would always help in establishing author identity for the convenience of the audience.
The Rise Of AI
We don’t know if the world will see the Terminator disguised as Arnold in the future, but we know that AI has entered the scene. Chatbots, email automation, website personalization, and other AI tools are now included in SEO services. Search engines are now using AI technology to rank content, and mind you, it is aware of human perception and experience more profoundly than ever.
Content Satisfaction
Linguistically, content and satisfaction mean the same thing. This is a good mantra to know as it will always remind you to create content that fulfills a user’s aim on the search engine.
Google will now scrutinize people's responses and rank your content according to ‘satisfaction’. Delivering quality content is among the best SEO company in India.
Make Sites Mobile-Friendly
The extensive use of smartphones makes it obvious that content and websites must be adjusted for mobile screens. The UI and UX of a webpage have to be tailored to provide faster response and easier navigation.
A good SEO services company would achieve this by caching, compressing images, using a Content Delivery Network (CDN), and Google’s Accelerated Mobile Pages (AMP).
Voice Search Is In Vogue
Voice input devices like Alexa and Siri are finding new homes every day. After smartphones, they are the second most common mode of online search and have accordingly necessitated content optimisation.
Typically, voice searches are in the form of specific questions, and the optimised content should provide appropriate answers.
Reduced Crawling
Providers of the best SEO services in India would know that to achieve its climate goals, Google has now decided to reduce its crawling frequency, which will conserve computing resources and further allow Google to operate on carbon-free energy.
For you, this means that Google will take longer to notice changes on websites and so it would be best to create a near-perfect, ready-to-use website.
Boost Your Image SEO
Images are an important part of a lot of websites. They provide additional keywords and related terms through alt text, which is particularly designed to help the visually impaired and those with connectivity issues. Furthermore, images are now also used to search online, making their contribution invaluable to SEO.
A good SEO services provider will pay equal attention to both images and text.
Takeaway
In the world of digital marketing, SEO trends are constantly evolving and we all need to keep up with them if we want to stay in the competition. So stay up-to-date, make authenticity and usability a priority, and only choose thebest SEO services company in India that is aware of all the trends.