Keyword research is the cornerstone of SEO. It gives you the perfect insight into what your customers want. This article will walk you through the process to find the right keywords for your website.
FIND THE RIGHT KEYWORDS FOR YOUR WEBSITE
Cut down your keyword list- The foremost step is to cut down your keyword list. You can use Google’s keyword planner. It will help you get volume and traffic estimates. Using a keyword planner will ease your task to cut down the necessary keywords.
Prioritize - The best digital marketing services tell that once you have shortlisted your keywords, you must prioritize them, based on rank. Give emphasis to those keywords first which can improve your rank on SERPs.
Monthly search volume (MSV) Next, as the SEO Company in Lucknow tells, you should check the monthly search volume (MSV). MSV refers to the number of times a keyword or search query gets entered, monthly. It will help you to understand what’s new. You will thereby give updated content as per the customer’s needs, requirements and interests. You can use a tool for getting MSV.
Factor in SERP- One must also consider the factors in SERP for ranking better. Google changes its algorithms quite often. You must stay updated about the changing factors of SERPs.
A mix of head terms and long-tail keywords- As the digital marketing company in Lucknow, tells, one must keep a mix of long-tail and head term keywords. Head term keywords are short and generic. They range from one to three words. Long-tail keywords, on the other hand, are longer keywords. They contain three or more three keywords. One must have a mix of both long-term, and short-term keywords. It will create a balance and help you get more traffic.
Competitor’s keywords- The next step is to check your competitor’s keywords. Understanding the competitor’s keyword strategy will help you improve your own strategy. As a result, you can rank better on SERPs.
WHY CONDUCT KEYWORD RESEARCH?
1. Engaged audience- Keyword research helps in engaging the audience. It renders relevant content to your audience and brings in more traffic to your site.
2. Increased conversion- With relevant, keyword-based content there is an increased risk of conversion. Such content will attract visitors and qualified traffic. It will lead to a higher conversion rate. Various studies have found that using relevant content to engage your audience will increase net profits 18 times more than broadcast mailing.
3. Marketing trend insight- Keyword analysis and the search will give you a good insight into the current marketing trends and into consumer behavior. It updates you about what is popular and important to the audience.
4. Prioritize your time- Use your time to create content that shall increase your rank. Use the keywords that you have gathered for generating success to your advantage. It will increase your ROI.
5. Expand your long-tail efforts- Lately, long-tail keywords have been in vogue. Conduct keyword research so as to expand your long-tail efforts. Long-tail keywords are really popular. They are effective, they improve your brand’s visibility, they get more audience, and they break into new markets.
6. Place keywords in the right spot- Above all place the keywords in the right spot. Searching, analyzing, and short listing the keywords is only half of the task. The next half is to place the keywords in the right location. Correct placement of keywords has a huge effect on your organic search ranking. You can use optimal keywords in your page title, alt text, URL, and anchor text. It will improve your site’s crawl ability in search engines. Organic search is highly dependent upon keyword placement.